![]() Some people, however, become preoccupied with likes, and that's when things can become less healthy.īut Dr. "One of the ways that people feel like they're connected to others is because they get likes and feedback and all that," she says. We feel good when we get social reward, so we keep posting."ĭesiring feedback is not a negative thing in and of itself, says media psychologist Pamela Rutledge, PhD. "Social reward, in the form of likes and comments, is very reinforcing. "Many people are aware of the negative effects they experience from social comparison on social media, yet it's really hard to stop using social media," she says. Vogel, PhD, a social psychologist who studies social media and its effects on well-being, predicts users may find it difficult to quit likes-even if they don't, well, like them.
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